How the Internal and External Environment Effect Hublots Marketing Essay

How the Internal and External Environment Effect Hublots Marketing - Essay Example The researcher states that the internal influences tend to determine the marketing in more outlook. The management usually makes the decision that influences the marketing department in their objectives and priorities. Financial capability of the firm also plays a lot in marketing. The financial structure and policies should allow enough funds for the implementation of the marketing plans and strategy, thus if hub lot company have limited funds or in event locate less capital for the marketing department, then the department would not achieve their target as watches are products that need a huge investment in marketing policies to keep up with the new ones that may emerge. On the other hand, research and development of hub lot watches should ensure production of quality, attractive and be creative and innovative so that the product can compete in the market. The image that the company portrays and branding of the product help the marketing to create intermediaries and channels throug h which hub lot watches may enter the new market and rival the competitors. Hence the internal factors are key efficiency in the marketing of the hub lot company. External influences are situations that are beyond the company control. It is important for a company to manage their competitors in the market as they influence a lot on the performance of the company produces more so in pricing and market share of the product. Thus firms like hub lot watches must have an efficient marketing system to be more productive and keep pace with the new inventions. Economic factors do influence the market on various scenario since it determines the distribution of goods within the economy e.g. infrastructure, and since this is goods which need to reach the market for their respective customers, the efficient movement must be available.